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INNOVATION DEVELOPMENT
HUMAN NEEDS & DRIVERS | IDEA GENERATION | CONCEPT DEVELOPMENT
INNOVATION TOP
YOU ARE OPERATING IN FAST-CHANGING AND COMPETITIVE MARKETS AND YOU KNOW YOU NEED TO INNOVATE FASTER AND MORE ACCURATELY THAN EVER ...
BUT INNOVATION PRACTICES ARE EITHER ACCURATE BUT SLOW, OR FAST AND ENERGETIC BUT MISS THE MARK.
We have identified 3 accelerators that mean you can innovate
without compromise:
1
FLEXIBLE
HIGH-SPEED
NETWORKING
2
CRACKING YOUR
GROWTH CODES
3
LEADING EDGE
COLLABORATION
SCIENCE
ACCELERATOR 1
LEAP SMARTER WITH A FLEXIBLE
HIGH-SPEED NETWORK
The collective knowledge of external perspectives is the most fertile backdrop against which to innovate. Our years of experience in collaboration has led us to develop the perfect way to do this all delivered by our own digital collaboration platform.
INSPIRATION
Truly identify right people with the right insight, advice and perspectives
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Your own network – just for you:
We recruit fresh energised participants who are tailored specific to your innovation brief.
Expertly balanced range of perspectives:
Not just consumers but the right balance of buyer behavioural mindsets, and not just external experts but carefully selected challenger perspectives.
AGILITY
Involve them in an agile, dynamic, pivoting process of learning and innovation
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Working in teams:
As we learn we bring in different groups of your network at different times, moving information between them to accelerate your learning.
Working in pulses:
Constantly upcycling information in high energy short sharp bursts for feedback loops that constantly leap.
SPEED
Use lean practices to increase and maximise their impact to your timelines
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Working in time:
We see the network’s feedback and perspectives in real time so we can query, analyse and interpret at speed.
Using hacks:
We know the shortcuts to getting the most out of collaboration networks with our growth code consulting.
ACCELERATOR 2
LEAP FASTER BY CRACKING
YOUR GROWTH CODES
Our clients come back to us because of our smart thinking; as innovation consultants we keep the focus on identifying your key ‘growth codes’ to keep the hunt for growth lean and mean - so you leap faster.
CONSUMER CODES
the codes of why… that will accelerate you to greater connection with your audience
COMMERICAL CODES
the codes of what, when and where… that will accelerate you to growth
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MENTAL AVAILABILITY
the shortcuts consumers use to make their choices; know your consumers biases from
their ambivalence.
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VALUE CURVE
the factors of competition and creating new stories; know your anchors from your brakes and where to eliminate or create.
PAINS AND GAINS
the drivers of consumer need – finding your entry point to meaning in your audiences life; know your jobs to be done from your experience obstacles.
HORIZONS OF GROWTH
the levers you can pull to greatest effect; from your incremental shifts to your category disruptors, and from tomorrow’s commercial quick wins to transformational strategies.
ACCELERATOR 3
LEAP FURTHER WITH LEADING EDGE
COLLABORATION SCIENCE
Our approach is built on fusing innovation consulting, our agile on-line platform and the expertise of leading qualitative researchers to unlock the potential of each and every participant of your network - maximising their contribution and driving your leap even further.
THE POWER OF CO-CREATION
Thinking in tasks not just questions
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Going beyond Q&A's
Unlocking a network’s true impact comes not from what you ask them but how you frame it; so we use creative tasks, projective techniques to ensure you get energising feedback from the network.
THE POWER OF REAL
Thinking in stimulus not just theory
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Always proto-typing
We push the process to be as real as possible; from visualisation of distinctive assets to product placement, from rapid insight hypotheses testing to ideation canvases.
THE POWER OF
SYSTEM 1 & SYSTEM 2
Thinking with instinct not just logic
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Thinking fast & slow
Just as SYSTEM 1 and SYSTEM 2 talk to each other, our platform allows us to investigate both at the same time as we both implicit and explicit response to get a FULL picture of performance.
In house creative team
We have our own creative team to rapidly realise visualisations and are equally responsive working with your agencies.
ALL THESE PRINCIPLES ARE APPLIED ACROSS AN
END-TO-END SOLUTION TO YOUR INNOVATION NEEDS.
HUMAN NEEDS
& DRIVERS
Deep understanding of human truth, category penetration points and brand context to deliver a richer, sharper opportunity map – accelerate to your
new why
IDEA
GENERATION
Create differentiated and distinctive new approaches for your business whether incremental commercial ideas or game-changing new business models – accelerate to your new how
CONCEPT
DEVELOPMENT
Stretch and sharpen your propositions to optimise to deliver greatest relevance and cut-through with your audience – accelerate to your new what
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