COMMUNICATION DEVELOPMENT

AUDIENCE UNDERSTANDING | CREATIVE IDEA DEVELOPMENT | CAMPAIGN DEVELOPMENT

 

COMMUNICATION RESEARCH IS LIMITED BY

OUTDATED METHODS, PRINCIPLES AND SPEED...

AND NEEDS TO MAKE A RADICAL LEAP TO CATCH UP

WITH THE NEW DEMANDS OF COMMUNICATION.

Our 3 'delimiting shifts' will unlock your potential and land significantly improved communication performance.

1

Agile and global
creative iteration
at high speed

2

Complimentary
system 1 and system 2
learning pathways

3

Leading edge marketing
& communication science

DELIMITING SHIFT 1

AGILE AND GLOBAL CREATIVE

ITERATION AT HIGH SPEED

From: Static, slow and single phase
To: Agile, iterative and co-creative.

Our unique and specially developed global on-line technology is designed to work at speed and depth to allow us to partner with you and systematically un-lock insight and creative solution at speed.

results
analysis
new comms
guidelines
creative
development
test

DELIMITING SHIFT 2

COMPLIMENTARY SYSTEM 1 AND

SYSTEM 2 LEARNING PATHWAYS 

From: Traditional explicit questions & focus
To: Deeper, richer understanding

Methodologies designed around how our minds store, access and recall emotion and information. Understanding the response, the why and the what-next to get you to winning solutions.

DELIMITING SHIFT 3

LEADING EDGE MARKETING

& COMMUNICATION SCIENCE 

From: 30-year-old positioning and relevancy
To: Brand growth precision & action

Our combination of strategic planners, creative thinkers and researchers decode this wealth of learning in the context of brand growth science to drive development and recommendations at each.

MENTAL

AVAILABILITY

EMOTIONAL

ACTIVATION

MEMORABILITY

& BEHAVIOURAL

SHIFT

FLUENCY

OF NARRATIVE

in a multi-channel environment

ALL THESE PRINCIPLES ARE APPLIED ACROSS AN END TO END 

SOLUTION TO YOUR COMMUNICATIONS NEEDS.

AUDIENCE

UNDERSTANDING

Deep understanding of human truth, category penetration points and brand context to deliver a richer, sharper communications brief

CREATIVE IDEA

DEVELOPMENT

Working with a range of creative routes to identify and optimise a lead route and learnings that will drive persuasion, penetration and brand link

CAMPAIGN

DEVELOPMENT

Sharpen and harmonise one creative idea and how to optimise across a multi-channel environment; Video / TV, outdoor, digital, POS etc.
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Brand Dynamics, Thomas House,

84 Eccleston Square, London, SW1V 1PX

T: +44 (0)203 948 1516