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AUDIENCE UNDERSTANDING | CREATIVE IDEA DEVELOPMENT | CAMPAIGN DEVELOPMENT
TOP OF COMMUNICATION
COMMUNICATION RESEARCH IS LIMITED BY
OUTDATED METHODS, PRINCIPLES AND SPEED...
AND NEEDS TO MAKE A RADICAL LEAP TO CATCH UP
WITH THE NEW DEMANDS OF COMMUNICATION.
Our 3 'delimiting shifts' will unlock your potential and land significantly improved communication performance.
Agile and global
at high speed
system 1 and system 2
Leading edge marketing
& communication science
DELIMITING SHIFT 1
AGILE AND GLOBAL CREATIVE
ITERATION AT HIGH SPEED
From: Static, slow and single phase
To: Agile, iterative and co-creative.
Our unique and specially developed global on-line technology is designed to work at speed and depth to allow us to partner with you and systematically un-lock insight and creative solution at speed.
DELIMITING SHIFT 2
COMPLIMENTARY SYSTEM 1 AND
SYSTEM 2 LEARNING PATHWAYS
From: Traditional explicit questions & focus
To: Deeper, richer understanding
Methodologies designed around how our minds store, access and recall emotion and information. Understanding the response, the why and the what-next to get you to winning solutions.
DELIMITING SHIFT 3
LEADING EDGE MARKETING
& COMMUNICATION SCIENCE
From: 30-year-old positioning and relevancy
To: Brand growth precision & action
Our combination of strategic planners, creative thinkers and researchers decode this wealth of learning in the context of brand growth science to drive development and recommendations at each.
in a multi-channel environment
ALL THESE PRINCIPLES ARE APPLIED ACROSS AN END TO END
SOLUTION TO YOUR COMMUNICATIONS NEEDS.
Deep understanding of human truth, category penetration points and brand context to deliver a richer, sharper communications brief
Working with a range of creative routes to identify and optimise a lead route and learnings that will drive persuasion, penetration and brand link
Sharpen and harmonise one creative idea and how to optimise across a multi-channel environment; Video / TV, outdoor, digital, POS etc.
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