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COMMUNICATION DEVELOPMENT
AUDIENCE UNDERSTANDING | CREATIVE IDEA DEVELOPMENT | CAMPAIGN DEVELOPMENT
TOP OF COMMUNICATION
COMMUNICATION RESEARCH IS LIMITED BY
OUTDATED METHODS, PRINCIPLES AND SPEED...
AND NEEDS TO MAKE A RADICAL LEAP TO CATCH UP
WITH THE NEW DEMANDS OF COMMUNICATION.
Our 3 'delimiting shifts' will unlock your potential and land significantly improved communication performance.
1
Agile and global
creative iteration
at high speed
2
Complimentary
system 1 and system 2
learning pathways
3
Leading edge marketing
& communication science
DELIMITING SHIFT 1
AGILE AND GLOBAL CREATIVE
ITERATION AT HIGH SPEED
From: Static, slow and single phase
To: Agile, iterative and co-creative.
Our unique and specially developed global on-line technology is designed to work at speed and depth to allow us to partner with you and systematically un-lock insight and creative solution at speed.
results
analysis
new comms
guidelines
creative
development
test
DELIMITING SHIFT 2
COMPLIMENTARY SYSTEM 1 AND
SYSTEM 2 LEARNING PATHWAYS
From: Traditional explicit questions & focus
To: Deeper, richer understanding
Methodologies designed around how our minds store, access and recall emotion and information. Understanding the response, the why and the what-next to get you to winning solutions.
DELIMITING SHIFT 3
LEADING EDGE MARKETING
& COMMUNICATION SCIENCE
From: 30-year-old positioning and relevancy
To: Brand growth precision & action
Our combination of strategic planners, creative thinkers and researchers decode this wealth of learning in the context of brand growth science to drive development and recommendations at each.
MENTAL
AVAILABILITY
EMOTIONAL
ACTIVATION
MEMORABILITY
& BEHAVIOURAL
SHIFT
FLUENCY
OF NARRATIVE
in a multi-channel environment
ALL THESE PRINCIPLES ARE APPLIED ACROSS AN END TO END
SOLUTION TO YOUR COMMUNICATIONS NEEDS.
AUDIENCE
UNDERSTANDING
Deep understanding of human truth, category penetration points and brand context to deliver a richer, sharper communications brief
CREATIVE IDEA
DEVELOPMENT
Working with a range of creative routes to identify and optimise a lead route and learnings that will drive persuasion, penetration and brand link
CAMPAIGN
DEVELOPMENT
Sharpen and harmonise one creative idea and how to optimise across a multi-channel environment; Video / TV, outdoor, digital, POS etc.
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