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Today, all brands are challenged to get further, faster and with fewer resources.
We have a unique approach to Strategic Insight, Innovation and Communication.
FOR UNSTOPABLE BRANDS
Smart people, smart technology and unlimited global contributors enabling your brand to leap further, faster.
A UNIQUE APPROACH
A LEAP FORWARD
Deeper learnings, more efficiently gathered and turned from insight to into clear strategic actions.
> Brand Purpose
> Human & Cultural Fundamentals
> Category Needs & Drivers
Agile, multi-contributor driven, high-speed innovation to inspire, invent and sharpen tomorrows products and services
> Human Needs
> Idea Generation
> Proposition Acceleration
Consumer inspired creative iteration sharpened with leading edge marketing science to transform comms effectiveness
> Audience Understanding
> Creative Idea Development
> Cross-media Campaign Development
WORKING ‘LIVE’ WITH UNLIMITED CONTRIBUTORS AROUND THE WORLD
USING OUR UNIQUE COMBINATION OF ON-LINE TOOLS
Comprehensive suite of immersive, open ended, reductive and self reporting on-line qual tools
Specially designed range of productive high-speed on-line creative tools
In-home product & pack testing and feedback and on-line UX
Global IDI’s with video capture & translation
Structured self-capture ethnography & immersion app
Timed tracking of key implicit and emotional responses
Small scale, focused, rapid quant to compliment qual learning
BESPOKE PROGRAMS DESIGNED BY EXPERTS TO MEET THE UNQIUE CHALLENGES OF YOUR BRIEF
EXAMPLES OF SUCCESS DELIVERED
360 DEGREE CONCEPT DEVELOPMENT
Collaborating with one of the most famous food brands in the world we needed to go from product to shelf launch strategy in 2 European countries in just 20 days.
A delicious new product - but hard to communicate at concept stage. Under direction from us the client created a short cooking video, 20-word proposition statements, brand names and variant options and our role was to identify the lead route for two very different food cultures.
We ran a rapid and lean learning program of consumer co-creation and stimulus exploration to create two very different propositions routed in the different food cultures - both scoring some of the best quant test results the client had ever seen.
A WINNING GLOBAL CAMPAIGN FROM EARLY CREATIVE START-POINT
Working with one of the biggest deodorant brands in the world, working simultaneously across 4 countries, with a range of category and non-category users.
Starting with a single creative idea with 4 very different campaign routes our role was to work with consumers to identify the lead strategy and key areas of optimisation.
Through rapid, in-depth analysis of the different user groups were able to identify 2 lead routes, one for developing markets and one for developed markets - driving greater brand love from different start points.
A family favourite and love UK Hot Beverage Brand looking to re-invent itself for future generations.
Our role was to guide the clients through learning system of needs identification, on-line co-creation and workshops with a wide network of contributors from millennials to baristas to night club hosts to client R&D
The final output was a mental map of the needs, drivers and barriers to success as well as the lead format tech and winning propositions to launch.
DEVELOPING NEW PRODUCT COMMUNICATION
AT REVOLUTIONARY DEVELOPMENT SPEED
One of the world's largest indulgent ice-cream brands, exploring communication, product and positioning across 5 global markets
In just 25 days we simultaneously researched positioning placed and tested live product in home and explored early creative communication ideas.
Through smart research design we were able to cross reference the deep insights learnt between product, positioning and comms - creating an accelerated and accurate coordinated launch.
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